Why Donors Say Yes
Learn the Donor Flow Framework that moves supporters from awareness to action

A simple framework for guiding supporters from first discovery to meaningful giving.

Free 1-Hour Webinar

Fundraising can sometimes feel unpredictable.

Someone may care deeply about your mission but still hesitate to give. Organizations often focus on the ask, when the real opportunity lies in the journey leading up to it.

Most donors move through stages before they are ready to take action. Understanding those stages can transform how you build relationships with supporters.

In this webinar you’ll learn a simple but powerful model called the Donor Flow Framework.

Aware → Interest → Connect → Act

This framework helps organizations understand how supporters move from first discovering your mission to becoming committed donors.

When you know where someone is in the journey, you can guide them forward naturally.

During this one-hour webinar you will learn:

• the four stages of the Donor Flow Framework
• why donors often stall between stages
• how to identify gaps in your current engagement strategy
• practical ways to move supporters toward meaningful action
• how stronger relationships naturally lead to more donor “yeses”

You’ll leave with a clear way to think about donor engagement and a framework you can immediately apply to your fundraising and relationship-building efforts.

Date: Wednesday, April 1
Time: 12:30 E

This one-hour session includes teaching and time for questions.

This webinar is part of the Donor Influence Series.

Webinar 1
Why Donors Say Yes
Learn the Donor Flow Framework that influences supporters and moves them from awareness to action!

Webinar 2
Turn Your Board into Powerful Donor Connectors
How board members can influence supporters from awareness to action

You are welcome to attend one or both sessions.

About the presenter: Maryanne Dersch works with nonprofit leaders and fundraisers to build authentic relationships with donors and partners. Her work focuses on helping organizations hear “yes” more often by strengthening connection, communication, and influence.

Join us and learn how to guide donors from awareness to action using the Donor Flow Framework.