Many nonprofit leaders struggle with the same challenge:

How do we get board members involved in fundraising?

Board members often care deeply about the mission but feel uncertain about how to participate in donor conversations. When fundraising is framed only as “making the ask,” many boards hesitate or disengage.

The reality is that fundraising is rarely a single moment.

It’s a journey.

In this webinar, you’ll learn how board members can play meaningful roles within the Donor Flow Framework.

The Donor Flow Framework shows how supporters typically move toward giving:

Aware → Interest → Connect → Act

Each stage of the journey creates opportunities for board members to contribute in ways that feel natural and effective.

When organizations understand where board members fit within this flow, fundraising becomes a shared effort rather than a source of pressure.

Instead of asking board members to “fundraise,” organizations can invite them to participate as:

• Ambassadors who increase awareness
• Connectors who introduce people to the mission
• Relationship builders who help supporters feel connected
• Advocates who help supporters move toward action

The Donor Flow Framework provides a clear structure for understanding these roles.

During this one-hour webinar you will learn:

• the four stages of the Donor Flow Framework
• why many boards struggle with fundraising
• where board members can contribute most effectively
• how to help board members participate without pressure
• practical ways to engage your board in donor relationships

You’ll leave with a new perspective on board fundraising and a framework for involving board members more effectively.

Wednesday, May 6
12:30 Est

This one-hour session includes teaching and time for questions.

This webinar is part of the Donor Influence Series.

Webinar 1
Why Donors Say Yes
Learn the Donor Flow Framework that influences supporters and moves them from awareness to action!

Webinar 2
Turn Your Board into Powerful Donor Connectors
How board members can influence supporters from awareness to action

If you are new to the Donor Flow Framework, you may also enjoy Part 1 of the series.

Maryanne Dersch works with nonprofit leaders and fundraisers to build authentic relationships with donors and partners. Her work focuses on helping organizations hear “yes” more often by strengthening connection, communication, and influence.

Join us to discover how your board can become powerful partners in the donor journey using the Donor Flow Framework.